(Sourced from Chobani’s Facebook page)
It seems that with the birth of Instagram, so too came the fascination and craze to promote ones fitness and healthy habits. I’ve also recognized the increase in blogs focused purely on this topic, and I can see why. Social media users worship this stuff! I’m definitely guilty of it myself, viewing others transformations, healthy recipes and fitness tricks and tips is inspiring, motivating and fascinating all at the same time.
With so many following, liking and sharing anything and everything to do with health and fitness, its no wonder brands like Chobani leaped at the opportunity to be apart of this and as a result, the brand has found themselves right at the centre of this recent craze. Their cover photo on their Facebook page is seen above.
Chobani is a brand of Greek yoghurt that comes in a variety of flavours and tubs. Overall, the brand promotes itself as a natural, authentic yoghurt that can be used in almost any dish as well as a healthy alternative for heavier, not-so-healthy ingredients. The CEO speaking in the video below sums up this image quite well.
The brand has pretty much placed themselves in the hands of their target market. Posting every single way Chobani can be used (both in savory and sweet dishes) through easy to follow recipes as well as simply showing how to use it as a healthy alternative to other ingredients all in that typical Instagram aesthetic, has made Chobani the “in” ingredient. Now, follows and health fanatics are sharing how they use Chobani as a healthy alternative or how successfully they replicated one of Chobani’s recipes to the rest of the social media world. Some have even labeled (or should I say hashtagged) themselves as #chobaniacs having their #chobanitime. And all over yoghurt!
At the end of the day, people are going to support those that support what they values, and that’s what Chobani does for so many.
Who knew that such a craze could start over a tub of bacterial fermentation?! Maybe that’s why the bacteria used to make yogurt are known as “Yoghurt Cultures”!
This article was informed by: