The Yoghurt Craze


(Sourced from Chobani’s Facebook page)

It seems that with the birth of Instagram, so too came the fascination and craze to promote ones fitness and healthy habits. I’ve also recognized the increase in blogs focused purely on this topic, and I can see why. Social media users worship this stuff! I’m definitely guilty of it myself, viewing others transformations, healthy recipes and fitness tricks and tips is inspiring, motivating and fascinating all at the same time.

With so many following, liking and sharing anything and everything to do with health and fitness, its no wonder brands like Chobani leaped at the opportunity to be apart of this and as a result, the brand has found themselves right at the centre of this recent craze. Their cover photo on their Facebook page is seen above.

Chobani is a brand of Greek yoghurt that comes in a variety of flavours and tubs. Overall, the brand promotes itself as a natural, authentic yoghurt that can be used in almost any dish as well as a healthy alternative for heavier, not-so-healthy ingredients. The CEO speaking in the video below sums up this image quite well.


The brand has pretty much placed themselves in the hands of their target market. Posting every single way Chobani can be used (both in savory and sweet dishes) through easy to follow recipes as well as simply showing how to use it as a healthy alternative to other ingredients all in that typical Instagram aesthetic, has made Chobani the “in” ingredient. Now, follows and health fanatics are sharing how they use Chobani as a healthy alternative or how successfully they replicated one of Chobani’s recipes to the rest of the social media world. Some have even labeled (or should I say hashtagged) themselves as #chobaniacs having their #chobanitime. And all over yoghurt!

At the end of the day, people are going to support those that support what they values, and that’s what Chobani does for so many.

Who knew that such a craze could start over a tub of bacterial fermentation?! Maybe that’s why the bacteria used to make yogurt are known as “Yoghurt Cultures”!

This article was informed by:


Who is Mr. Pickle?

Okay, so my partner (Bianca) and I may not have exactly worked out Mr. Pickles identity, but we did make an attempt to portray him in our video below. 

For our instructional video, Bianca and I focused on the organisation we are all very familiar with, McDonalds. But more specifically, the initiative introduced by The Kelly Co. group called, The Pickle Club. Through the eyes of a pickle (quite literally!), we explain how The Pickle Club creates value through social media for its target audience (mainly being Monash students) as well as for the business. 

As Monash Caulfield students, it didn’t take very long for Bianca and I to hear about this initiative as fundamentally, it’s aimed at benefiting us students. In fact as soon as we did, we was downloading the app and liking their Facebook page immediately. Who could resist a free Mcflurry with a cheeseburger meal or a $1 large thick shake? It was the first thing that popped into our heads when brainstorming what organisations create value through social media as its clear that The Pickle Club does exactly that. 

Check out our instructional video below and share your thoughts! Has The Pickle Club created accessible value for you?

Google Does it Again!

When will Google stop being so darn innovative? The answer is… NEVER!

It seems that they are a bottomless pit of great ideas that when implemented, we think, how did we live without this before?!

I’ve just recently discovered their new Google Maps app for the iPhone, which I downloaded from the app store. Being my typical self, I was on my way to a particular destination but got lost so I searched directions on Google Maps. Before showing me my route, Google advertised their new app and gave me the option to download it or to ignore it (As seen below).


Being in the frazzled state I was in, I chose to ignore it for the time being. However, I did take a mental note to download it at another time. And boy am I glad I did!

No longer do you have to search through the Internet to find a decent café, restaurant or pub close to home because now, the new Google Maps app does it for you! All you have to do is allow Google Maps to use your current location and then its as easy as clicking the search bar to choose whether you prefer to go to a café, restaurant or pub. Google then does the rest.  As seen below, I simply clicked on café’s and automatically the closest café’s are listed with all the vital information needed. Such as the name, rating, distance from current location, a number of reviews, opening times and a sneak peak of the place through a picture provided.

Image ImageImage

Click on the cup for cafe’s            Scroll through the details of each Cafe          Check the distance

Not only is Google saving us time and effort searching, asking and reading up on different café’s restaurants and pubs, but it’s providing free marketing for small businesses in the local area. For example, I had no idea so many café’s were in my vicinity, Caffe De Barge, Rena’s Café, Sphere Café, the list goes on!

All these businesses have to do is ensure their online information is up-to-date so that Google can advertise and list it all on their new app.

Seeing the large variety of café’s I can choose from that I was unaware of before, has definitely motivated me to venture out of the few places I know and try the places suggested. According to Google, they’re not much more than a 5 minute drive away!

Has anyone else discovered this application and is loving it as much as me?!
Has it encouraged you to visit any restaurants, café’s or pubs you wouldn’t have before or didn’t already know about?

Food on the Tube

What’s not to love about cooking shows? I mean, seeing a visual of a recipe turn from a bunch of ingredients to a beautifully crafted, delicious meal beats following and interpreting a 50 year old recipe you found in one of your mums battered old cook books any day. Well, that’s what I think! Watching and learning step by step how someone attempts to cook a dish is so beneficial for one main reason:

– It reduces your chances of error.

At the same time, you get to interact with the show and enjoy watching the transformation of ingredients to a meal in around half an hour. The down side:

– You don’t get to enjoy the finished product.

A number of companies have acknowledged this fascination with cooking shows, but have made it accessible in avenues that are more relevant to today’s digital world. One of those avenues being, YouTube.

Barilla is an example of a brand taking advantage of this digital shift. It has released a number of short clips of previous MasterChef contestants conducting a live ‘cook-a-long’ in the Barilla kitchen with 3-5 ‘cooks at home’ that are being streamed live to the kitchen. Each clip is of a different contestant cooking an easy to follow meal for the viewers at home and the different viewers being streamed each time.

Check out one of the clips below of Amina from season 4:

As well as being a great way to gain quick tips and ideas from familiar and trusting characters in an accessible, readily available way, it’s also a clever way to promote the Barilla brand amongst everyday cooks at home. By establishing the Barilla kitchen and posting these homemade clips, the brand is encouraging everyday cooks such as those being streamed live, to be there own MasterChef. And with the help of Barilla, they easily can be.

This approach is beneficial to the brand as it is able to interact with its audience on a different level and in a unique way compared to others, one that is relevant to today and reaches a huge amount of people.

So, do you think this a good step taken by Barilla? Do you know of any other brands that are attempting something similar?