Food Blogging Success

It has become quite a trend now, woman, particularly mothers blogging their recipes, ideas and lives on the web or what is known as, ‘Food Blogging’. It may sound like a generalization, however in actual fact these blogs are popping up all over the place and to be honest, I’m thoroughly enjoying it.

When I get into the cooking or baking mood (which is pretty much all the time), and trying to seek out a good recipe, I used to always use the lazy option and google ‘Banana Bread’, or ‘lasagna’ and click on the first or second link that came up, those usually being or However, recently I’ve discovered the value of using blogs created by woman who are kind enough to share their recipes and tips to the rest of the world. Not only are you introduced to a new way of approaching a recipe, but you are provided with personal insights and useful tips that the blogger has come across in their own experience that generic recipe sites do not provide. Simultaneously, improving the end result of your cooking efforts. Their interpretation of recipes and personal, quirky anecdotes to accompany them adds a new level of interaction especially with the general public given the opportunity to comment and ask questions about each post.

To me, it’s a win-win situation for the blogger and the reader. From the bloggers point of view, providing such insights and sharing aspects of their lives that revolve around these recipes, freely publicizes them as a person as well as their ideas and skills. They are given the opportunity to market themselves both socially and professionally. Look at The Baker Chick for example (my personal favourite blog), she was becoming the ‘go-to girl’ amongst her friends and family for cooking ideas so she decided to create a blog to easily share her tips and recipes and has made even more friends by doing so!

ImageImage (images sourced from)

On the other end of the spectrum there’s the Hungry Australian and The Organic Kitchen whose blogs have allowed them to flourish professionally, being offered jobs, professional writing opportunities and interest in cooking classes.

Image (image sourced from)

Personally, I believe both the blogger and the reader gain a lot out of this new phenomenon of blogging, especially when it’s to do with food. Then again, anything to do with food is a win.

Do you follow, know or refer to any particular food blogs? Do you feel they are marketing themselves well by utilizing this social avenue?


Warning! May cause drooling

I’ve got a confession to make. I’m a chronic ‘foodographer’. Did I just make that term up? Yes, but I believe it’s the only way to describe and come to terms with this new addiction. It’s obvious I love my food, however recently it seems I love documenting my food even more. It appears however, that I am not the only one who’s hooked. In fact, foodographing is popping up on all platforms of social media only making me hungrier and consequently fatter. Luscious foods presented perfectly under flattering filters are to blame for this weight gain. But now I’m just being a hypocrite because I am the culprit, taking photos of the food I am eating is as addictive as the food being photographed!

I’ve recently discovered that its not only notorious social media users that have become ‘foodographers’, but businesses such as Sweet By Nature Cakes and Sette Bello. And I know exactly why. Marketing their decadent dishes in this way has a slightly different effect to the usual form of publicizing (like professional photographs, websites) and as a result, they are reaping even bigger and better benefits.


(Sourced from Sette Bello’s Facebook page)                        (Sourced from Sweet By Nature’s Instagram)

Maintaining an Instagram account or Facebook page where amateur photos of professional food to the likers and followers of the pages, target us directly. By coming down to our level and replicating our posts, it is as if they are just another friend of ours posting a photo of a delicious meal they enjoyed on the weekend. I know when I see one of my friend’s foodographing, I think if its accessible to them, then it is to me too. This personalization means we no longer have to sit there drooling onto our phones thinking that’s the closest we will get to that sticky date pudding or that angus scotch fillet (I’m starting to salivate just thinking about it). Instead, it puts the food in reach, which means for foodies like me, that feeling of, I want that in my mouth NOW can be made into a reality. As you can see from the picture below, there’s not much difference between an Instagram users photo and a a restaurants photo.


(Sourced from Instagram)

Check out Sette Bello’s Facebook page and Sweet By Nature’s Instagram and see if you think the same.

Following and liking these pages has given me insight into these businesses on a different level to any other. Have you had a similar experience elsewhere? Do you agree that this new approach is an effective marketing strategy for these businesses?

To be Frank…


(selfie of Frank- sourced from frank_bod Instagram)

Has anyone recently seen the sudden publication of getting down and dirty with this so called Frank? And the proclamation that he is a good substitute for a morning coffee? As a regular Instagram user, I quickly became aware of this, and sequentially became shocked and finally very curious. Those who I perceived as innocent and discreet were broadcasting their promiscuity to the virtual world, or so I thought.

I decided to look into it further and investigate into who this ‘Frank’ character was. In other words, have a good old stalk. To my surprise (and relief), I discovered this new craze was all over a body scrub, Frank Coffee Scrub in fact. Immediately, 2 things were clarified:

  1. Frank was not a sleazy womanizer and
  2. Coffee is the main ingredient in this new infatuation.

The combination of ingredients we are used to consuming rather than rubbing into our skin such as roasted and ground Arabica coffee beans, brown sugar, sea salt and almond oil is said to have some sort of miracle effect on your skin. It targets cellulite, stretch marks, smooth’s lumps and moisturizes to improve your overall skin tone and completion.

Regardless of whether Frank keeps his promise in doing this, boy has the social networking world gotten on the bandwagon of this upcoming product! Covering yourself in the dirt like product and taking a selfie in the process seems to be all the rage predominantly on the social network of Instagram (as seen below).


(sourced from frank_bod Instagram)

This trend has clearly promoted other curious onlookers to try the product. Browsing through Frank’s Instagram, it was also clear that his regular posts were another driver of this curiosity. Images of flawless bodies wearing next to nothing looking effortlessly beautiful flooded the page indicating one thing; this is the result of Frank.


(Sourced from frank_bod Instagram)

I’ve definitely got to hand it to him though, Frank is now in the bathrooms and on the bodies of many people who are happily and freely promoting him through social media and hence, marketing the product without even realising.

He may be a virtual hussy but frankly, this guy is one smart marketer!

Have you tried Frank? If so, what are your thoughts? Even better, have you taken a selfie with Frank?

Check out his website at:

Check out his instagram at:

Its time we went on an ‘information diet’


(Image  sourced from google)

I know, its not a great way to start a blog by calling everyone fat but don’t’ fret, it’s not the physical fat I’m referring to. Instead, it’s the very serious problem of ‘information obesity’ occurring in todays technology infatuated world. And similarly to the physical pandemic of obesity, it is predominantly and rapidly consuming the young generation of today ie. Us! The reasons behind this crisis is clear, we have (and the generations after us even more so) grown up with the web, have been exposed to social media at a younger age than any other generation, and have developed an attachment to this easily accessible technology like our life depends on it. However, as our virtual cellulite spreads further and double, triple and quadruple chins start to form, social media sites such as Facebook, search engines such as Google and other websites that are constantly visited are laughing while we eat up everything they feed to us both explicitly and subliminally through their sites.

In the same way that the overindulgent consumption of food can lead to obesity, the overconsumption of information that we are exposed to on a daily basis can result in ‘information obesity’. Whitworth (2009) defines this term and ideology as the use of information that has not properly been converted into knowledge to comfort and support us in our lives, minds and bodies. Like the endless amount of junk food products that line our supermarket shelves, a homogenous effect occurs with the abundant supply of information on these websites, social media channels and apps being utilized. And I agree, it’s hard to avoid their ubiquitous influence!

Ironically, this surplus of information has been labeled a contributor to physical obesity in the younger generation. This being due to a large fraction of the information distributed and consumed revolving around our greatest weakness, food. The ability of today’s technology to interact and actively engage its consumer through blogs, social media, apps etc. indicates the feasibility of making an emotional connection to their contents. As a result, we are engulfing the cyber junk being fed to us and consequently, real life junk!

An example of this ‘information junk’ in use can be seen below. It was as easy as logging on to Facebook to find this example, and refreshing the page to find another.


Uploading these print screen shots to Photobucket, I found another, just like that! (screenshot of a video advertisement for an energy drink)


Now think about all the different channels of social media you use, the sites you visit, the videos you watch, the blogs you read, and the list goes on. You are consuming a lot of content without even realizing it. Now, I don’t want to be the one to point it out but, I think its time we ALL went on and information diet, don’t you agree?

This post was informed by:

Jolly, R. (2011). Marketing obesity? Junk food advertising and kids. (Working Paper 9). Parliament of Australia.

Montgomery, K., Grier, S., Chester, J., & Dorfman, L. (2011). Food marketing in the digital age: A conceptual framework and agenda for research. Washington, DC: American University, School of Communication, Kogod School of Business.

Poiata, C., & Zimerman, R. (2013). Information obesity: Food for thought in the digital age. Digital Trends, 2-13.

Whitworth, A. (2009). Information Obesity. England, UK: University of Manchester.